Free tool
Website Conversion Audit
Fifteen honest questions about your site. Get a conversion score out of 100, a category breakdown, and your two highest-impact fixes.
Page Speed & Performance
Does your site load in under 3 seconds on a phone?
Do images and sections appear without jumping around while loading?
Does the site stay fast on slow connections (hotel wifi, cellular)?
Mobile Experience
Is every page fully usable on a phone without pinching or zooming?
Are buttons and links easy to tap (no tiny targets)?
Do forms work smoothly on mobile (right keyboards, no horizontal scroll)?
CTA Clarity
Does every page have ONE clear primary action (book, call, buy)?
Can a visitor tell within 5 seconds what you do and who it's for?
Is your main CTA visible without scrolling on the homepage?
Trust Signals
Are testimonials or reviews visible on key pages?
Do you show real results, case studies, or credentials?
Is it obvious you're a real business (address, phone, faces, guarantees)?
Form & Checkout Friction
Can someone convert (book/buy/inquire) in under 2 minutes?
Do your forms ask only for what you truly need (5 fields or fewer)?
Can visitors convert without creating an account or waiting for a callback?
